HORNi Coffee: Helping Rhinos One Coffee at a Time

Tuesday 09 February 2021 -

HORNi Coffee: Helping Rhinos One Coffee at a Time

Our premium coffee provides a better future for Africa’s most vulnerable wildlife – so not only does it taste great, but it helps protect rhinos and other species. Here we show how we’ve created this great tasting coffee with truly environmentally friendly and sustainable growing techniques, putting fair trade and community inclusiveness before profit.

What’s in a Cup of HORNi Coffee?

When you drink your cup of HORNi Coffee, have you ever wondered where it comes from and how it is grown and produced?  The link between your first coffee of the day and helping protect biodiversity is more direct than you might imagine. At HORNi Coffee, we’re passionate about two things: protecting Africa’s endangered rhino, and bringing you really good, ethically sourced coffee direct from the farm. 

There is an increasing global demand for coffee, with coffee growing met primarily from plants grown in full sun, often using environmentally unsustainable methods. Traditional methods of growing coffee under shade in forests are considered a slower and inefficient method by many coffee producing companies. This mass sun-grown coffee production in some countries has had a seriously detrimental impact on biodiversity, resulting in deforestation, soil erosion and increased use of fertiliser. 

However, at HORNi coffee, we’ve specifically chosen coffee growers who use traditional methods, such as growing coffee plants under shade.  One of the main coffee beans dominating the specialist coffee market is Arabica and some of the best tasting Arabica is that which is grown in this traditional way. Shade growing allows the coffee cherries to develop and ripen more slowly but also provides shade for wildlife and insects as well as preventing soil erosion and removing the need for chemical fertilisers.

The HORNi Coffee Range

Our HORNi Kilimanjaro coffee is sourced directly from a farm using these traditional methods.  Machare Farm is located 4,500 feet up on volcanic rich soil on the slopes of Mt Kilimanjaro, which is fed by clear glacial waters.  This geographical location near the Kilimanjaro Forest conservation area in Northern Tanzania provides an ideal microclimate for shade-grown coffee production, growing an extremely impressive pure Arabica coffee.

Machare Farm is committed to upholding sustainability in all its practices. This 350-acre farm (of which 100 acres is preserved for natural habitat) is already 100% free of insecticide and herbicide chemicals and the farm has reduced water usage dramatically by 97%, preserving precious sources for people further down the mountain. The farm uses biofuel for machinery and has created a tree project to maintain eco-balance on the famous mountain, thus preserving a precious micro-climate and protecting rare plant and animal life such as Colobus Monkeys, Serval Cats, Rwenzori Turaco, African Hoopoe, and the Rufous Winged Sunbird.

In addition to valuing sustainability on their farm, Machare Farm also runs a number of projects in the surrounding communities, including tree planting, providing eco-friendly stoves, coffee quality improvement, and water management. 

The HORNi Decaf coffee, is not only made from pure Arabica beans but is also produced using the Swiss Water Process which, unlike most other decaf coffee processes, avoids the use of any chemical, making it a certified organic process. By removing the caffeine this way, it preserves the coffee’s fullest flavour, without compromise. A full flavour Arabica, lightly roasted to enhance its sweeter, richer overtones. It has a wonderfully smooth finish but no nasty after taste.  

Like the HORNi Kilimanjaro coffee, our HORNi Espresso coffee is also farm direct and is a blend which partly comes from Machare Farm bringing to your cup a perfect balance of strength and depth with a smooth finish. This coffee is an exceptionally flavourful and impressive espresso and yet a gentle, rich blend to go with milk for a cappuccino.

As you can see, we have put a lot of consideration into making our premium filter, rich espresso and full-flavoured decaf coffees. For us it is not just about taste (although that’s definitely a key aspect), but also about sourcing our coffee from farms which use sustainable methods, helping to conserve the surrounding habitats and providing better livelihoods for the people that produce it. And of course, 100% of our profit goes into protecting rhinos and their precious, disappearing habitat. 

HORNi Coffee Supports Conservation Efforts

This means that every time you enjoy a cup of HORNi Kilimanjaro, Espresso or Decaf coffee you can feel good about drinking great sustainably produced coffee whilst supporting essential rhino conservation. Our profits go towards the protection of more than 6,000 rhino, and the habitat they need to survive. We support more than 250 rangers, including their wildlife management and anti-poaching operations. We’re also able to protect more than 25,000 square kilometres of key wildlife habitat, home to the largest populations of Africa’s most iconic wildlife. 

Some of the money raised by our coffee goes towards treatment and care for injured and orphaned rhinos. We’re committed to helping improve the livelihoods of tens of thousands of local people, through the provision of sustainable business activities. And we’re proud to play our part in bringing critically endangered wildlife back from the brink of extinction. You can read more about the projects our partner Helping Rhinos’ supports on their website.